Live chat on your law firm’s website is not just “bells & whistles”… at least it shouldn’t be. At LegalChat, we use cutting-edge chat technology designed to guide your clients through the first steps of retaining your services. LegalChat is more than just software and a widget. Our software and support services are constantly evolving and improving. The same way your firm’s online, in-person, and phone intake processes should always be improving; our chat technology keeps getting smarter, and the people behind it are constantly learning how to better deliver the best chat service available to attorneys.
For most law firms, getting traffic to the website is just the beginning. Converting those visitors into clients can be challenging because of the “get it now” mentality of today’s consumers. At LegalChat we’ve perfected the art of generating high-quality leads from your law firm website by staying ahead of emerging trends in consumer communication preferences. LegalChat is data-driven – non-stop testing helps us to improve the software and our processes to give your website the best opportunity to turn website visitors into real, qualified leads.
The major difference between the way LegalChat handles live online chat and other website chat systems is that our strategy is all about generating new leads rather than recycling existing contacts. Our proactive approach encourages engagement with visitors who would not normally contact the firm to chat with us. This is why the number of overall new cases increase for websites using LegalChat. We aren’t replacing existing leads. LegalChat brings your site to life and makes a connection with visitors who otherwise would have clicked away.
Some people do their research during business hours, but many do not. Unless you have the luxury of a 24-hour phone operator able to answer any and all questions, you should have trained live staff available to work with your clients at any time of day – even when the firm’s office is closed. The choice many people make between you and your competitor comes down to availability – who has the right answers, right now. People who engage in website chats want information now and are more likely to quickly become a client. Website visitors get frustrated when they click to chat and no one is there to respond. You only get one chance to make a first impression.
First and foremost, live chat should help your site’s visitors get the information they need. People starting a conversation often need an answer to simple questions like “do you think I have a case?” Questions often come in late at night or early in the morning when there is nobody to answer the phone. LegalChat’s trained staff is capable of handling your clients’ questions – whether they want to know if you handle cases like theirs, or if they just want to know your office hours.